Welcome to my first blog post!
In my Social Media Open Kitchen blog I will share some facts and opinions on Social Media and how at 40 years of age can one make sense of all this. Because chances are: either you are my age or older, or hopefully you’ll get here.
Like most in their 40s I took the occasion of the relocation (to Maine) to think about my future. Would I still want to work on SAP? Keep going with Marketing? Eventually get a chance to apply what learned at University in Statistics?
I realized that making use of my past experiences, the MBA in Social Media Marketing at SNHU would support my future steps. So here is a 40 years old’s take of Social Media: hope you can participate in fostering our learning.
Social Media is about networking and relationships, entertainment and exchange of information. With more than over 1 Billion of users worldwide (Techcrunch, 2012), Social Media is a global and social phenomenon any longer, but it is also conquering the economic and political spheres. Social Media have utterly transformed the way business connect with each other and communicate with customers, and my MBA concentration is focusing also on this transformation, its impact, and how businesses and individuals have to approach the new media and its relationships.
During my research for my first post, I was overwhelmed about how crowded social media landscape is, with few like Facebook, Twitter, LinkedIn and Google+ still taking the lead. I was impressed on how fast these technologies are changing, too, and realized that individual and business users are confronted daily with new tech slang and trends. I came up with the following Social Media trends (and some of its tools) I would like to share with you:
- “Social Media content curation and publishing” ;
- “Social Media monitoring and measurement”;
- “Social online influence” or “Social scoring”.
A trend on the rise is “social media content curation and publishing” which deals with helping writers to create engaging content by filtering, editing and publishing new contents based on available online resources. For example, percolate.com is a microblogging platform and a social media content curator focused on brand communication. Percolate helps Communication Managers to keep their companies’ online audience engaged by pushing frequently contents on the social media platforms. Important accounts like GE, American Express and IBM are using Percolate.
Storify.com is another interesting social curation tool, for social storytelling and journalism. Journalist and bloggers can use Storify to create new stories by curating social media content (tweets, status updates, blog posts, etc.), assembling the selected elements and publishing them into one new article. Washington Post is using Storify to gather and organize information from social media contents.
Did you know that also pinterest.com is considered a social curation tool? The big difference is that the content sharing features are based on images collected on a visual pinboard interface. Pinterest members can create online pinboards by uploading images and media contents (pins), grouped into categories. Pins can be shared and repinned, increasing the pins reach to a larger audience. Today, Pinterest has reached an average of 1.4 million daily users becoming the third social network (above LinkedIn), and Pinterest referrals are more like to generate sales than Facebook referrals.
As we know 1 Billion users on the social media sphere generate a high traffic of information which needs to be monitored and measured. Tools like, tweetreach.com analyzes the impact of conversations (tweets) on Twitter in real time, very important for social media campaigns and brand monitoring, even for political campaigns.
Hootsuite.com has a broader range of features: it is a social media dashboard which supports multiple social profiles, message scheduling and social media traffic monitoring and analysis. It has been mentioned on Forbes as one the best 10 digital tools for businesses in 2012.
I haven’t started to use percolate.com, storify.com or hootsuite.com, yet, but I will as I believe they are excellent tools for bloggers, too.
Recently I have started to use klout.com, a social scoring tool; it measures social online influence of an individual or business on a scale from 1 to 100 on three dimensions, as True Reach, Amplification, and Network Impact. Klout’s ranking relies on semantic analysis algorithms to calculate individual’s social influence on specific topics based on its activities on the main social media platforms. Klout is integrated with Facebook, Twitter and Google+; once you set up your account, it will determine the scores on a daily basis. It seems also that HR managers have started to evaluate klout scores in the job application process, especially if you are applying for Social Media Marketing positions. What are you waiting for to join the klout?
Are you ready to experiment in the Social Media Open Kitchen?
Do you have any recipes to share?
References are available on this page https://socialmediaopenkitchen.wordpress.com/links/references-post-1/